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About Our Leaders

Rod Hairston - CEO

Rod E. Hairston is an international authority in mindset development, peak performance training, behavioral conditioning, leadership, organizational culture, and human potential. As a dynamic speaker, coach, and international medadvice.net bestselling author of Are You Up For the Challenge? 6 Steps to Lasting Change Starting Now, Not Someday, he has helped millions of people transform their behavior and realize outstanding, long-lasting results.


With his more than 30 years of experience, Rod has revolutionized the way the world thinks and behaves. He has coached Forbes 400 executives, elite professional athletes, and industry-leading organizations such as Disney, ABC, Quicken Loans, and Honeywell and has helped individuals, teams, and organizations around the world achieve their results during times of growth and in the face of crises. Rod’s programs, events, and companies continue to deliver success and transformation for over a million individuals and 500+ organizations worldwide.


As the CEO of Trusum Visions, LLC, and its global enterprises, Rod and his team continue to help individuals and companies in more than 19 countries transform their behavior and realize long-lasting results with powerful and effective conditioning programs and transformational live events.

Joseph McClendon, III - President

Joseph McClendon, III is one of the most sought after Ultimate Performance Specialists in the industry. His unique brand of “Tell, Show, Do” teaching and coaching create rapid personal change that effectively moves people to take more consistent action and go further faster with their business and personal achievements.


Joseph holds a doctorate in neuropsychology and several certifications in the neurosciences arena. He taught at the University of Southern California for seven years and is frequently invited to lecture at other higher learning institutions, including Harvard University.


Having performed hundreds of workshops, coaching sessions, seminars, training programs, and one-on-one therapeutic interventions, Joseph has presented to well over 4.5 million people around the globe. His remarkable ability to go straight работа to the core of the challenge and effect rapid change makes him a unique commodity in business, personal development, and health and wellness.


Joseph has authored several best-selling books and is often invited to present corporate training, keynote addresses, workshops, and seminars for Fortune 500 companies in the United States as well as across Europe and Australia.