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About Our CEO

Rod Hairston - CEO

Rod E. Hairston is an international authority in mindset development, peak performance training, behavioral conditioning, leadership, organizational culture, and human potential. As a dynamic speaker, coach, and international bestselling author of Are You Up For the Challenge? 6 Steps to Lasting Change Starting Now, Not Someday, he has helped millions of people transform their behavior and realize outstanding, long-lasting results.


With his more than 30 years of experience, Rod has revolutionized the way the world thinks and behaves. He has coached Forbes 400 executives, elite professional athletes, and industry-leading organizations such as Disney, ABC, Quicken Loans, and Honeywell and has helped individuals, teams, and organizations around the world achieve their results during times of growth and in the face of crises. Rod’s programs, events, and companies continue to deliver success and transformation for over a million individuals and 500+ organizations worldwide.


As the CEO of Trusum Visions, LLC, and its global enterprises, Rod and his team continue to help individuals and companies in more than 19 countries transform their behavior and realize long-lasting results with powerful and effective conditioning programs and transformational live events.